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Liverpool will soon make the switch across from Nike to Adidas in terms of his kit manufacturer, with the delay this summer having meant wearing last season's jerseys for pre-season so far.

When we first entered into discussions with Adidas, it was always clear when we could start the partnership, and everyone knew exactly where they stood.

"That’s the case both on and off the field."

In its most recent set of accounts, commercial income equated to more than half of Liverpool's total revenue for the first time.

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"There's been a step-change in terms of our revenue, but there’s still a lot of room for us to grow," Latty added.

"The potential is huge

We have got the right people and the right structure in place to really kick on now.

"Controllable revenue — matchday and commercial — is what I’m focused on