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Liverpool confirm new sponsorship deal as part of £35m agreements

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Liverpool have confirmed a new multi-year sponsorship agreement with shipping giant UPS. The American firm becomes the club’s first ever global logistics and shipping partner.

News of this latest sponsorship after Liverpool recently confirmed deals with both Peleton and Google. This Is Anfield understand that trio of partnerships is set to net the club as much as £35 million. Ben Latty, the club’s commercial director, said: “We are proud to be announcing this global partnership with UPS.

“Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations.

Liverpool recently renewed their shirt sponsorship deals with Standard Chartered and Expedia, with AXA also listed as a principal partner.

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