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Liverpool has announced a lucrative partnership with global logistics firm UPS, further expanding its portfolio of commercial partnerships. The multi-year deal makes UPS the official global logistics and shipping partner of the club. The agreement is part of Liverpool's strategy to enhance its commercial revenue growth opportunities. In recent months, Liverpool has successfully secured major commercial deals with renowned companies such as Google and Peloton.

It aims to improve the fan experience by ensuring faster and more efficient delivery of Liverpool merchandise worldwide. Leveraging UPS's extensive logistics expertise, the club intends to expand its reach and provide fans with a better shopping experience. Ben Latty, Liverpool's commercial director, said: “We are proud to be announcing this global partnership with UPS.