 | Liverpool confirms record-breaking Adidas boost as Florian Wirtz impact immediately clear |
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Liverpool FC and the German sports giant Adidas have made a record-breaking start to their new 10-year partnership, with more home and away kits sold in the past week than ever before.
The launch the new Adidas home and away jerseys has been the most successful in the club’s history, with unprecedented levels of demand to date.
The home kit has outstripped sales of last year’s launch by over 700 per cent, with orders placed in 150 countries.
The newly refurbished outlet, which was reopened in time for the new kit launches, has seen record footfall. Liverpool legends past and present were used to celebrate the launch of the Reds’ new Adidas home and away kits.
20’, which fans can have printed on the back of their jerseys in honor of Diogo Jota, who passed away alongside his brother, Andre Silva, in a car crash a month ago.
All profits from Jota's name and number being printed at official club stores or via our official online channels will go to the LFC Foundation, the club’s official charity.
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