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Liverpool will match the £7bn takeover valuation of Man United after topping the Red Devils in revenue for 2023. That is the opinion of finance expert Dr Dan Plumley, who spoke exclusively to Football Insider about how Liverpool’s revenue will affect the valuation of hte club. The was published last Thursday (19 January), with Liverpool placing third behind only Man City and Real Madrid with a revenue of £615m. It’s the first time in two decades that Liverpool have topped arch-rivals Man United in terms of revenue gained, with the Red Devils slipping to fourth with £604m. Liverpool and Man United are in the midst of takeover talks, with FSG and the Glazer family both looking for potential buyers this season. Man United have reportedly been valued at by the Glazers, and Plumley believes Liverpool will be in the same bracket after their superior revenue gain this year.

“In the recent report it’s Liverpool that have come out ahead of Man United in terms of revenue and that is crucial, but look at the current situation of Liverpool being outside of the top four and Man United in it.