As confirmed by the official club website, Liverpool FC have made a financially significant deal as they extend their contract with AXA for another five years, where the French multinational insurance company will continue as training sponsors as well as retain the naming rights for Kirkby and Melwood bases.

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This partnership has been a successful one for the club after starting a relationship with AXA in 2018 and parlaying that into the naming rights to Liverpool’s training ground in 2020.

#LFC sign lucrative new five-year contract with AXA for training kit sponsorship and naming rights for Kirkby/Melwood bases.

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AXA has been donning the Liverpool training kit since 2019, when it became the club’s official training kit partner

Representatives from Liverpool FC, the club’s commercial director, Ben Latty, and AXA, the global director, spoke about the extension:

“The naming rights of our state-of-the-art training facilities and AXA’s presence on our training kits have been instrumental in our success, and this renewal reaffirms AXA’s commitment to our men’s and women’s teams, our fans, and our communities