Liverpool’s aggressive summer transfer window is drawing attention, but there’s also a renewed focus on developments off the pitch.

Following heavy investment in squad reinforcements, including deals for Jeremie Frimpong and Florian Wirtz, the Reds’ ownership group Fenway Sports Group (FSG) are seeing returns in other areas, most notably Anfield.

FSG have invested more than £200 million into expanding and modernising Liverpool’s stadium, transforming it into a year-round venue that now hosts high-profile concerts alongside football.

Events from Bruce Springsteen and Dua Lipa showcased the new commercial capabilities of the revamped ground.

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But now, a new question arises: what’s the next step for Anfield?

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Reports by Liverpool Echo highlight potential directions the club could take to further enhance the Anfield experience and revenue streams.

Paul Gorst notes that while Liverpool are unlikely to follow rival clubs in introducing a tunnel club due to its misalignment with the Anfield atmosphere, there’s potential in expanding the current six-event-per-year concert agreement with Liverpool City Council.

Last year’s summer gigs generated over £31 million for the local economy, suggesting further opportunities if the club seeks to extend or diversify its event calendar.

Ian Doyle echoes the sentiment that traditional ideas like tunnel clubs don’t suit Anfield’s character.

Instead, he suggests exploring additional concerts and considering long-term redevelopment of the Sir Kenny Dalglish Stand to enhance fan experience and commercial returns.

Joe Rimmer also points to structural improvements as a next step.

He highlights the success of Anfield as a music venue and recommends revamping areas like the Kop and Sir Kenny Dalglish Stand, opening more fan zones, and engaging with local independent businesses to enrich matchday culture.

While opinions differ on what exactly should come next, there’s a shared belief that further development, both infrastructural and experiential, will keep Liverpool competitive off the pitch as well as on it.