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Over the past decades, Liverpool has not only conquered the heights of football, but has also actively expanded its presence in the media, marketing, and, in particular, in the digital space — including through gaming initiatives and partnerships such as queenwin.

Gaming has become one of the most dynamic areas of modern sport, a rapidly growing industry that attracts both players and clubs from around the world.

Virtual simulators, digital merchandise, NFTs, and metaverses have become a new field for interacting with fans.



In this context, brands such as Liverpool are increasingly appearing not only on TV screens, but also in computer games, mobile apps, and virtual environments.

Liverpool's presence in football simulators

In the digital age, football simulators have become an important channel for promoting clubs.

- Unique “moments” in Liverpool's history presented in virtual format.

These digital collectibles were sold through blockchain platforms and allowed fans not only to own a piece of the club's heritage, but also to gain access to exclusive events or merchandise on occasion.

In the future, the club may appear on metaverse platforms such as Roblox, The Sandbox, or Fortnite, where the brand's virtual presence becomes even more interactive

Now the club is not just a football team, but also a media brand, a digital lifestyle, and even a virtual world where you can play, compete, collect, build, and interact

The club is not only actively represented in football simulators such as EA Sports FC and eFootball, but is also developing its own presence through digital merchandise, NFTs, interactive events, and collaborations with popular gamers and streamers.

This direction opens up new horizons for building a global fan community and allows the club to attract a younger audience for whom gaming is part of everyday life.