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Liverpool get 'first of its kind' boost as new global partner is announced

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Sorare, an NFT-based game on the Ethereum blockchain that allows for players to buy, sell, trade, and manage a virtual team with digital player cards, originally came on board as a commercial partner of the Reds in 2021 but has now enhanced its collaboration with the club to become an official global partner.

Liverpool have boosted their commercial activity with the signing of an extension to their deal with fantasy sports game Sorare.

READ MORE: Liverpool £3m signing wanted by Man United can soon remind everyone why he was 'worst kept secret' READ MORE: Liverpool defender reveals 'reassuring' texts from Jurgen Klopp after move The latest deal will see Liverpool collaborate with Sorare on multimedia fan content and release new unique experiences for Reds fans and Sorare’s managers.

As part of the initial link up between Liverpool and Sorare, founded in 2018, digital cards of first team players including Trent Alexander-Arnold and Virgil van Dijk were traded on Sorare’s platform.

The partnership, described as 'first of its kind', will also provide enhanced opportunities for Liverpool to engage new fans across the globe through Sorare, which has users in 185 countries.

All Liverpool stars will continue to be available as digital cards in Sorare’s fantasy game for fans, collectors and players to collect, trade and compete with.
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