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The launch of the latest line of merchandise from Liverpool and Nike has seen the relationship play one of its ace cards. Liverpool chairman Tom Werner had hinted at new lines being worked on between basketball icon LeBron James, Nike and Liverpool, and earlier this week the reveal of those lines happened, with James promoting the range to his 200m social media followers with a simple 'YNWA' message. Stepping out at the Crypto.com Arena earlier this week ahead of the Los Angeles Lakers' clash with the LA Clippers, and some Liverpool-styled Air Max 1s, two items set to be part of the highly-Liverpool x LeBron collaboration. READ MORE:

The relationship between Liverpool and James goes back some 11 years.



Those same people may not be a Los Angeles Lakers fan but they might be a LeBron James fan, or a follower of his on Instagram.



It is almost a multi-layered approach to bring together LeBron James' fan base with Liverpool's fan base in the US and other markets.