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Liverpool in talks over new £10m deal as Anfield Road update given

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Liverpool are in talks to extend their sleeve sponsorship agreement with Expedia, which is currently worth £10m a year.

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The Reds have had the Expedia logo on their shirts since 2020 and are in discussions with the online travel company over a potential extension, CEO Billy Hogan has confirmed.



It is reported that Expedia have first refusal on renewing their agreement at Anfield and with the current terms set to expire at the end of the current campaign, talks have already taken place.



Given Liverpool's ongoing success on the field, having won both the FA and Carabao Cups last term while also earning 92 Premier League points and going all the way to the Champions League final, there is potential for the club to earn even more than the £10m per year they currently pocket from Expedia.

The addition of 7,000 seats - a venture undertaken by construction firm the Buckingham Group - will cost Liverpool £80m, but is reported to bring in about £10m per season.

READ MORE: Joel Matip hit by injury blow as Liverpool problems grow for Jurgen Klopp READ MORE: Harvey Elliott and Liverpool avoid contract mistake that led to £49m transfer Liverpool recently signed extended terms with Standard Chartered and announced the deal during their pre-season tour of Thailand and Singapore.
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