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Liverpool in talks over new multi-million pound deal as Nike update given

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Liverpool are in talks to extend their sleeve sponsorship agreement with Expedia, which is currently worth £10m a year.

The Reds have had the Expedia logo on their shirts since 2020 and are in discussions with the online travel company over a potential extension, CEO Billy Hogan has confirmed.



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Liverpool recently signed extended terms with Standard Chartered and announced the deal during their pre-season tour of Thailand and Singapore.



It is reported that Expedia have first refusal on renewing their agreement at Anfield and with the current terms set to expire at the end of the current campaign, talks have already taken place.

READ MORE: What Pep Guardiola and Jose Mourinho said about Liverpool behind the scenes READ MORE: Untold story of Liverpool and Man United tunnel fight that started with 'sly dig' and nearly ended in 'riot' "Our partnership with Expedia is working great," Hogan told the August edition of FC Business magazine.

Liverpool's deal with Nike sees them earn a base sum of £30m, annually, which is far below the figures earned by the likes of Manchester United and Chelsea in the Premier League.
For more news relating to Manchester United, visit our sister site MUFC Live.
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