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Liverpool 'land' £24.9m windfall as further boost expected after major Premier League change

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Liverpool reportedly pocketed over £20million after being selected for live Premier League television coverage on 30 separate occasions last season.

Clubs in the top-flight are paid a 'facility fee' for every live match they take part in and, according to The Times, the Reds earned £24.9million last season owing to having 30 matches televised; the most of any club.



The report goes on to say that Liverpool could earn even more money in the upcoming campaign, as the Premier League's new television deal will see 70 more matches a season shown live in the UK.



As part of the change, every top-flight match will be live on TV apart from those played at 3pm on a Saturday.



The Premier League's new television deal starts next month, and Liverpool will kick-off the new campaign with a home game against Bournemouth on Friday, August 15, with the match set to be shown live on Sky Sports.

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Arne Slot's squad were crowned Premier League champions last season and, during the 2023/24 campaign, the Reds were the most-watched Premier League club globally.

According to independent data from Nielsen, Liverpool had a cumulative audience of 471million for all 38 league games.

The annual results also showed the Premier League season-on-season audience had grown by seven per cent, with the biggest growth of international markets in China (+373 per cent) and the USA (+42 per cent), including what was at the time a record live audience in America of 2.28 million for Liverpool's game against Arsenal in December 2023.

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While it was also confirmed last month that Liverpool had secured the highest social engagement in the Premier League for the second season in a row.

According to figures from Blinkfire Analytics, the Reds totalled just shy of 1.7billion engagements across all platforms during the 2024/25 title-winning campaign - 10 per cent more than the previous season and 45 per cent above the second-most-engaged club in the league this season.

Liverpool also remained the most-watched Premier League team on social media, with 13.3 billion video views across all platforms.

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