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Florian Wirtz looking at the Champions League and Premier League trophies in Liverpool's trophy cabinet(Image: Liverpool FC via Getty Images)

As Premier League champions for last season, there is plenty of leverage for Liverpool in the coming period.

The club are set to post revenues in excess of £700m for the 2024/25 financial year.

With some longer-term uncertainty over just how healthy broadcast revenues will be, with domestic rights showing some signs of stagnation and international rights seen as having more road to travel until that happens, clubs have looked to reduce their reliance on broadcast money and instead focus on growing matchday and commercial income.

Increasing stadium size to service demand is one way to drive up matchday revenue, as Liverpool managed to achieve after the increase in Anfield’s capacity to 61,000 has seen them now take more than £100m per year in matchday revenue.

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But commercial revenue is more complex.

In Liverpool’s case they have been among the best in class, with a large and growing portfolio of blue-chip global brands that have come on board over the past decade or so, with the club seeing excellent retention in those partnerships, which is a sign of health.

Liverpool’s commercial revenue stood at £308m for 2023/24, and with new deals inked with the likes of Japan Airlines in the 2024/25 financial year, that is expected to climb further.

When Liverpool comes to explain to brands why they are such a strong proposition, much is talked about.

From how the club engages the partnership, how it aligns with the sporting and community side, what impact it has within the club’s locality and globally are all considered.

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That means that reach is an important metric when determining just how valuable a partnership can be.

New data has shown that Liverpool are leading the way when it comes to that particular field.

According to figures from Blinkfire Analytics, the Reds reached just close to 1.7 billion engagements across all platforms during their title-winning campaign last season, a rise of more than 10% year on year and 45% above the second most engaged club in the league this season.

On the day of the club’s title triumph, when it was sealed with a thumping 5-1 home win over Tottenham Hotspur at Anfield, the club saw its most engaged day on social media with over 60.7 million engagements in 24 hours.

All figures from Blinkfire Analytics are pulled from across all major social media platforms including Facebook, Instagram, Threads, X, TikTok and YouTube.

Their Premier League title win is also the most engaged league title trophy lift in Europe – more than the winners of La Liga, Ligue 1, Serie A and Bundesliga.

The club’s pull at home and abroad can also be seen through the broadcast figures, which are independently produced by Nielsen.

The latest broadcast figures up until March 2025 from Nielsen showed Liverpool to be the number one most watched Premier League club globally with 504 million cumulative viewers.

They are now the only Premier League club to surpass 500 million views by March 2025.

They also remained the most watched Premier League team on social media with 13.3 billion video views across all platforms.

The Reds also reached the landmark of 11 million subscribers on YouTube earlier in the year, after receiving the Diamond Play Button back in May 2024 for reaching 10 million subscribers on the channel – the first club in the Premier League to reach this milestone.
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