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Liverpool losing key partner is perfect first test for new Anfield executive

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Liverpool losing shirt sponsor Western Union is no disaster, in fact it is a perfect first test for Matt Scammell.

Western Union has decided to end its sleeve sponsorship deal with Liverpool.

This presents an opportunity to commercial director Matt Scammell.

Formerly of Manchester United, Scammell was appointed at Anfield in June.

Liverpool have been completely transformed in the last decade.

One thing Matt Scammell will have to take into account is how stylish a prospective company’s logo is.

If there is one aspect in which United still dominates Liverpool it is commercial sponsorships.
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