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Liverpool FC has received permission to expand and refurbish its flagship store at Anfield.

The Reds’ ground is one of the most visited stadiums in the UK, and its store alone welcomes more than one million visitors per season.

Around March this year, the club submitted a planning application to expand and refurbish the retail store at the iconic stadium.

The current 20,000-square-foot Anfield store is the largest LFC Retail store in the world and was purpose-built in 2017 as part of the Main Stand expansion work.

However, Liverpool’s proposed plan, which was submitted to the Liverpool City Council, “ will see the store size increase by just under 4,000 square feet.”

The proposed changes to the store include widening the existing entrance, expanding the mezzanine floor, relocating the staircase and escalator to improve accessibility, and adding more tills.

The club has now announced that their proposal has been approved and the revamped shop will reopen on August 1, ready for the 2025/26 season, which kicks off on Friday, August 15, when the champions entertain Bournemouth.

“Liverpool FC has successfully received planning permission by Liverpool City Council to expand and refurbish its flagship retail store located outside Anfield,” a club statement on the official website read.

“LFC now has 19 official retail outlets globally – more standalone stores than any other team in world sport, including football and US franchises,” the club also revealed.

“Each store offers fans a head-to-toe solution in Reds memorabilia and brings them closer to the club.

The Anfield store is one of seven LFC retail outlets across the UK and Ireland?

The retail team also has 14 external retail pods around Anfield that are open on matchday.”

Lee Dwerryhouse, senior vice-president, merchandising at LFC, said: “We’re thrilled to have received planning permission for the new-look store at Anfield from Liverpool City Council.

“We’ve had a very busy end of season since winning the Premier League, and this new store is going to make a huge difference next season.

“We want our new-look flagship store to lead the way in the shopping experience for our fans and also meet the demands of a busy matchday crowd.

“The store is going to feature new digital touchpoints, storytelling and will also fully incorporate the new LFC brand theme, elevating the fan experience, and improve engagement even more.”

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