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(Image: 2025 CameraSport)

Liverpool have been granted planning permission to expand and refurbish their flagship store at Anfield.

The revamped shop will reopen on August 1, ready for the 2025/26 season, which kicks off on Friday, August 15 when the champions entertain Bournemouth.

As the largest official Liverpool FC store in the world, the club estimate that around one million supporters pass through the doors every season.

Matchday revenue in the club's most recent financial results, which were released in February, rose by £22m to £102m for the 23/24 term.

And now those figures are expected to increase after Liverpool City Council approved plans to grow the building by just under 4000 square feet, complete with an extended mezzanine floor.

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The new-and-improved store will feature a wider entrance, expansion of the mezzanine floor, relocation of the staircase and escalator to improve accessibility and the addition of more tills, which will now be cashless to better meet demands of a busy matchday crowd.

Lee Dwerryhouse, senior vice-president of merchandising at Liverpool FC, said: “We’re thrilled to have received planning permission for the new look store at Anfield from Liverpool City Council.

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“We’ve had a very busy end of season since winning the Premier League and this new store is going to make a huge difference next season.

“We want our new-look flagship store to lead the way in the shopping experience for our fans and also meet the demands of a busy matchday crowd.

“The store is going to feature new digital touchpoints, storytelling and will also fully incorporate the new LFC brand theme, elevating the fan experience and improve engagement even more.”

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The current store opened in 2017 as part of the Main Stand's £110m renovation and is one of 19 official outlets across the world.