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Liverpool reveal kits in 10-year Adidas deal

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Liverpool’s first home and away kits back with Adidas have been unveiled.

The German sportswear brand officially became the Premier League champions’ teamwear supplier on Friday for a third time in a 10-year deal.

They previously kitted out the Reds from 1985 to 1996 and 2006 to 2012, winning three titles, a League Cup and three FA Cups across the two spells.



In a nod to that rich heritage, a host of Anfield legends joined members of Arne Slot’s side to star in an Alice in Wonderland-inspired launch video.



Sir Kenny Dalglish, Ian Rush, John Barnes and Jamie Carragher appear alongside Virgil van Dijk, Mohamed Salah, Ceri Holland and Curtis Jones.

The home shirt features a clean all-red colourway, with Adidas’ iconic three stripes down the sleeves in white paired with a modern crew neck collar.

On their travels, Slot’s side will don an off-white shirt with bold black and red detailing in a nod to the classic away kits previously worn under Adidas.

Swipe below to see more images of Liverpool’s new home and away kits

Continuing the theme is the Liver Bird being framed in a shield design inspired by the shape of Anfield’s Main Stand from 1906.

The 97 emblem encased by eternal flames sits at the nape of the neck in both shirts as part of the continued remembrance of the Hillsborough victims.

Sam Handy, Adidas Football’s general manager, said: “The return of Adidas to Liverpool FC is a momentous occasion for us.

“Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of.

“The home jersey is a true representation of the Liverpool DNA – classy and understated, while the away jersey pays homage to the club’s rich history.

“I speak on behalf of everyone at Adidas when I say this is just the start of an incredible journey and we’re extremely excited for what’s to come.”

Both the new home and away kits go on sale from Friday with the former set to be worn in Monday’s double-header friendly with Athletic Bilbao at Anfield.

Liverpool are also set to debut their change strip during next weekend’s Community Shield encounter against Crystal Palace at Wembley.

Fans wanting to honour Diogo Jota with ‘Diogo J.

20? printed on the back of shirts will be able to do so at LFC and Adidas’ stores online and in-store.

All profits will go to LFC Foundation’s initiative of creating a grassroots football programme in the late forward’s home town of Gondomar.


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