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Liverpool sale could take new twist with FSG 'strategic partner' plan

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Liverpool owners Fenway Sports Group may seek a 'strategic partner' in their search for new investment.

READ MORE: FSG facing pressure in Boston as Liverpool sale talk heats up Since their openness to a sale was first revealed by the Athletic, FSG have been linked with a host of consortiums who have reportedly been interested, from private equity, to Indian billionaires, to sovereign wealth funds.

Similarly well-placed sources in America have told the ECHO that a sale to a 'strategic' partner would be a preferable outcome, with Henry understood to be keen to hold onto the ownership of Liverpool and not in any rush to make a hasty exit from the club he and FSG acquired in 2010 for £300m.

That would likely be a preferred outcome for significant investors such as RedBird, with FSG understood to be unlikely to partner with passive private equity to free up capital, instead wanting a strategic growth partner.

While a huge offer presenting itself could force FSG into a sale, sources say that a more likely scenario is a strategic partner coming on board, potentially a major player in the media and entertainment space, and taking a slice of the club and bringing expertise, platform and the ability to scale the business further into the ranks.

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Last week the Boston Globe, a newspaper privately owned by FSG chief and Liverpool principal owner John W. Henry, reported that the Reds owners, while remaining open to the possibility of a sale if they received a major bid, were leaning towards selling a partial stake in the club to a minority investor, a move that could create funds for player recruitment or capital improvement.
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