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Liverpool has ranked favourably in a new CNBC (Consumer News and Business Channel) case study on the most valuable clubs in world football.

This comes after the Reds reported a pre-tax loss of £57 million during the 2023/24 campaign.

This downturn was primarily driven by their absence from the UEFA Champions League, which saw media revenue plummet by £38 million to £204 million.

However, the club’s overall revenue still grew by £20 million to a record £614 million, underscoring the strength of their commercial and matchday operations.

Commercial revenue surged to an unprecedented £308 million, fueled by partnerships with global brands like Google Pixel, Peloton, and UPS, alongside retail expansions.

Meanwhile, matchday income rose by 27% (£22 million) to £102 million, largely due to the Anfield Road Stand expansion, which added 7,000 seats to the stadium.

The £80 million project, completed in late 2023, increased Anfield’s capacity to over 61,000 and hosted six concerts, contributing to Liverpool’s highest-ever matchday earnings.

Despite these gains, administrative costs soared to £600 million, including a £13 million increase in wages to £386 million.

Payoffs for Jurgen Klopp and his departing staff totaled £9.6 million, while investments in transfers (e.g., Alexis Mac Allister, Dominik Szoboszlai) exceeded £150 million.

However, Liverpool’s ability to grow revenue despite setbacks has solidified their status among football’s financial elite.

According to CNBC’s 2025 Global Soccer Team Valuations, the club ranks 4th worldwide at $5.4 billion, trailing only Real Madrid ($6.7B), Manchester United ($6B), and Barcelona ($5.65B).

Combined with the minimal debt (3% of value), positioning them as the Premier League’s second-most valuable club after Manchester United.

See the full table below:

Rank2

Club3

Revenue (USD)6

Manchester United

Manchester City

CNBC calculated its valuations for 2025 by analyzing the most recent financial data from each club, focusing primarily on two key figures: revenue and EBITDA (earnings before interest, taxes, depreciation, and amortization).

These numbers reflect how much money clubs bring in and how profitable they are before certain expenses.

CNBC’s valuation approach uses enterprise value, which combines the club’s equity (ownership value) plus net debt (money owed minus cash held).

According to the American business outlet they used clubs’ annual reports, interviews with executives and investors, research from banks and credit rating agencies, and expert input from sports bankers.

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