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The state-owned Qatari global sport and entertainment network first partnered with the league in 2013.

They are now said to be paying approximately £550million - 10 per cent more than previously - to exclusively broadcast all 380 matches in Arabic and English across the Middle East and North Africa starting next season.

Liverpool only benefits from this increased deal.

As our chief business of football writer, Dave Powell, explains, for the Premier League and its shareholders, which are the 20 clubs that hold membership, keeping the positive momentum around broadcast rights is vitally important.

Throughout the 2010s, the acceleration in the value of broadcast rights domestically and internationally allowed the Premier League to hand far more money to its clubs.

But international rights have proven to be different.

The Premier League remains bullish on the prospects of the subsequent few international cycles growing in value, and the rise in the value of the Middle East deal with beIN Sports backs that up.

For some time now, club owners have been looking to reduce their reliance on broadcast revenues and raise other revenue pillars, such as commercial and matchday.

There will be extra millions for Premier League teams due to the beIN deal.

While it won't be sums that change the summer plans, it does point to the continued strength of the league, and that will mean greater investor confidence, which means more money will likely flow into the league, with the lion's share still to come from the United States.

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The Premier League remains a premium product for broadcasters and is still the most significant driver of subscribers to their platforms.

The Premier League's clubs rely on strong broadcast deals at home and abroad to a significant degree, and a rise in the Middle East deal will deliver greater confidence, and spending on new talent and payroll will continue to rise.