Liverpool spent a combined fee of around £165 million to bring in the likes of Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch.

Paul Joyce of The Times has now reported that Liverpool are set to earn more than £35 million from new commercial deals.

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This comes after agreeing a third partnership with a blue-chip company (a well-established, normally transnational, company) in recent months.

The announcement with UPS is part of a broader scheme that also saw Peloton and Google Pixel enter a partnership with Liverpool FC.

The increased revenue should offset the £34 million transfer fee Liverpool paid for Ryan Gravenberch’s services on deadline day during the summer window.

It seems to be another step in the right direction for Liverpool and FSG as the Reds try to keep up with rest of the Premier League’s spending power.