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The Reds’ heavy transfer spending this summer is a direct result of a sensible financial strategy and being able to pull in huge revenues.

From prize money to broadcast rights, from commercial revenue to matchday income, Liverpool have been on a steep incline for a number of years, and heading into the 2025/26 Premier League season as reigning champions, the club as a brand has never been more powerful or impactful on the global stage.

In a report published today which details the brand value of the top 50 clubs in European football, Liverpool sit fourth, a spot ahead of last year, but up to €1.4bn (£1.21bn) compared to the £1.185bn that it was in 2024.



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While a reasonably modest rise of 2.1% might not seem a huge amount, that figure is against the backdrop of a poor season on the pitch and other factors seeing an 11% pullback in Manchester City’s brand value, which also sits at €1.4bn, albeit a little higher than the Reds, who had an elite AAA+ brand rating of 92.8/100.

Paris Saint-Germain’s Champions League success saw them overtake Manchester United and occupy fifth spot on the Brand Finance Football 50 ranking.

That has seen City drop to third, overtaken by Barcelona who achieved an 11% increase to reach €1.7bn, with Real Madrid leading the way by some distance at €1.9bn, showing that despite the perceived lack of quality of Spain’s La Liga in comparison to the Premier League, and its smaller broadcast deals, the two clubs with the biggest brand finance pull both play outside of England.

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Brand value is calculated by assessing the earnings of clubs that are specifically related to brand reputation.

Clubs own and control earnings by owning the trademark rights.

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Sky has slashed the price of its Essential TV and Sky Sports bundle ahead of the 2025/26 season, saving members £192 and offering more than 1,400 live matches across the Premier League, EFL and more.

Sky will show at least 215 live Premier League games next season, an increase of up to 100 more.

Every year, brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test and publishes around 100 reports, ranking brands across many sectors and countries.

The football industry’s top 50 most valuable and strongest brands are included in the annual Brand Finance Football 50 ranking.

This valuation, generated by professional accountants in compliance with ISO brand valuation standards, seeks to estimate the net economic benefit that a brand owner would achieve by licensing the brand in the open market.

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

Hugo Hensley, head of sports services at Brand Finance said: “The combined value of the world’s top 50 football club brands has climbed to €21.9 billion in 2025.

“However, Brand Finance research reveals a growing imbalance across the game, as outside of the Premier League, brand value is increasingly concentrated among a handful of elite clubs in Europe’s top leagues.

Brand is no longer a byproduct of performance but is now a defining driver of success.
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