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You suspect that Liverpool fans will have some fun in the stands next season.

Liverpool did indeed become Premier League champions in 2024/25, though it was not that the Reds didn't have the cash to splash — it was simply a strategic decision not to blow it for the sake of it.

Key FSG and Liverpool FC figures including John Henry, Billy Hogan and Arne Slot pose for a photo with the Premier League trophy.



And with the Reds having only failed to make the Champions League once since 2017, their revenues are substantial.

In addition to sporting success — not just qualifying for the Champions League, but going far in it regularly — Liverpool has also expanded Anfield and its list of commercial partners.

The digital sports platform has this Liverpool Nike 2024/25 Home Custom Replica Jersey, a Mohamed Salah Liverpool Nike 2024/25 Third Replica Jersey, and more merchandise for Liverpool fans

So no, Liverpool has not suddenly changed tack