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Credit: Imago/Hasan Karim, Breaking Media
Alex Oakhill
Sun 3 August 2025 12:06, UK
Manchester United have caused uproar among supporters after their latest controversial move.
Since Sir Jim Ratcliffe took control of the Red Devils back in December 2023, he has been heavily criticised on a number of occasions for his cost-cutting measures.
One positive of his time in charge is that Man United have announced plans to build a 100,000-seater stadium as part of the government’s regeneration of the Old Trafford area.
However, United are considering charging fans up to £4,000 for the right to buy a season ticket at the new facility.
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – fully expects the ‘Personal Seat Licence’ (PSL) to come into effect, despite how much the fans will hate it.
Man United could be set for a new stadium (Credit: Getty Images)
This article contains exclusive comment from Keith Wyness, former Everton, Aston Villa, and Aberdeen CEO.
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Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness insisted that a PSL is standard practice in US sport, so it is no surprise that Ratcliffe and INEOS are looking to introduce it.
The Red Devils’ supporters group, the 1958, are planning to protest against the ticketing scheme.
Wyness added that Man United are taking advantage of another level of revenue, and that it is simply supply and demand.
He told Football Insider‘s Inside Track podcast: “I know it caused uproar when it was leaked, but people have got to realize a seat license has been around in US sport for many, many years in the NFL and different areas.
“But in the case where United would have a new stadium and there is significant demand, then that would be another level of revenue that they would be looking to do.
“I expect this, I’m afraid the fans are going to hate me saying it, but I expect this to come in more often in more clubs now, as a new revenue stream, and I do expect it to come in at United.
But nevertheless, where clubs have got bigger supply and demand issues, I do expect it to come in as another level of revenue raising.”
Ratcliffe is looking for another revenue stream (Credit: Imago)
Meanwhile, Benjamin Sesko wants to join Man United this summer despite rival interest from Newcastle United with talks ongoing behind the scenes, sources have told Football Insider.
Ruben Amorim’s side are confident they can win the race for the striker and believe his desire to move to Old Trafford gives them the edge over their rivals.
This comes as Football Insider revealed on 1 August that Man United are pushing to sign Sesko and believe they have the financial muscle to get a deal over the line.
However, Newcastle saw their first bid of £69.9m rejected by the Bundesliga outfit, who are known to be tough negotiators after pricing Arsenal out of the move earlier this summer.
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