Liverpool FC has officially launched their 2025-26 home and away kits as part of a new 10-year partnership with Adidas, replacing their previous five-year deal with Nike. The kits were made available for purchase starting 1 August 2025 through the club's official online store, app, and in physical stores, alongside a new training range, lifestyle collections, footwear, and accessories.

The home kit features a classic and straightforward design called "Strawberry Red," reminiscent of the 2006-07 Adidas Liverpool shirt that marked Adidas's first stint with the club. Unlike recent seasons, this home jersey opts for simplicity, ditching last season's geometric pinstriping and yellow accents in favor of plain white logos and subtle shield-shaped piping on the torso. The red shorts and socks complete the traditional look.

The away kit uses a "Wonder White" base complemented by red and black accents, with black shorts and white socks. The design is clean and smart, though somewhat understated. A notable detail is the reframed Liver Bird crest outlined in red and black, inspired by the eyebrow-shaped roof arch of Anfield's Main Stand from the early 1900s, adding historical significance to the contemporary style.

This new kit launch symbolizes Liverpool's reunion with Adidas, a partnership that saw success in two previous eras from 1985 to 1996 and 2006 to 2012, during which the club won multiple league titles and cups. The unveiling featured appearances from both current stars like Virgil van Dijk and Mohamed Salah, and club legends including Sir Kenny Dalglish and Ian Rush, accompanied by an imaginative launch video inspired by "Alice in Wonderland."

Supporters purchasing both home and away kits within the first week from official retail channels receive a 10% discount. This marks the beginning of a promising Adidas era for Liverpool as they prepare to defend their Premier League title wearing the new strips.