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Newcastle discovering transfers not all about money after glaring Steven Gerrard error

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Steven Gerrard's fantastic business in the transfer window at Aston Villa underlines the value of a big-name manager.

Let me put it this way: If Gerrard had been manager of Newcastle, and he was offering exactly the same money for Coutinho and Digne as Aston Villa, I would have expected those players to sign for Gerrard.



Did Newcastle make a mistake not employing Steven Gerrard?



To bring in Philippe Coutinho on loan from Barcelona, and completing the £25million purchase of Lucas Digne from Everton, shows the pulling power of Gerrard's personality – and of Villa as a big club.



But back in October, when Bruce was on borrowed time, I said Newcastle should go for Gerrard because his pulling power would be ideal, a standard-bearer for those marvellous 52,000 fans who turn up at St James' Park every week.

Most big business is conducted in the summer, when clubs have more time to rebuild or refine their squads.

Newcastle may be the richest club in the world on paper, but spending money is not as simple as writing a cheque.
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