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Off-White chief opens up possibilities for Liverpool relationship with Nike

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But having such close links with the likes of Abloh, and having a desire to pursue more opportunities for the Nike relationship, opens up the possibility of a range of Liverpool merchandise that could collaborate with Abloh and his Off-White brand.

The Reds launched their 2021/22 home kit last month, their second home kit since the Nike deal began, with the new design, complete with bright red colourway and bolted pinstripes, getting its first outing in the final game of the 2020/21 season, a home success over Crystal Palace that secured Liverpool third place in the Premier League and a valuable place in next season's Champions League.

The latest Nike offering for Liverpool may be only a matter of weeks old but one of the world's most prominent fashion designers has already kicked open the door to a potential link up next time around.

What Liverpool and Nike have in store as the relationship progresses will be interesting to see.

Nike, who at £30m pay £15m per year less than New Balance did for the Liverpool kit deal, hand 20 per cent of royalties on the sale of licensed Liverpool merchandise back to the Reds, a move that some industry analysts believe could see the value of the deal annually more than double.

The Liverpool and Nike relationship is still in its infancy but one of the key reasons that both were keen to work together is their ability to complement each others strengths.

That relationship with James has allowed them to get more exposure for Liverpool merchandise through him wearing the Reds' replica shirts or training apparel on his pre-game NBA walk.
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