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The Professional Footballers’ Association (PFA) has launched a joint research study with Loughborough University into the use of snus in football. Snus is a tobacco product that originates from Sweden. It comes in small parcels, similar to a teabag sachet, and is placed alongside the gum to release nicotine into the bloodstream.

Users say it can give them a calming effect and a sense of well-being.



Lasting 12 months, the study is seeking to identify how many professional footballers use snus and raise awareness of its negative effects. As part of the study, researchers will speak to footballers who use snus, and staff who work inside clubs. They will also capture further data through surveys shared with PFA members, canvassing existing attitudes and behaviours among professional players.