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For all that FSG are criticised for a lack of transfer activity or investment, few can argue that the commercial side of Liverpool FC isn’t firing on all cylinders and this has once again been demonstrated. As reported by Paul Joyce for ‘Liverpool are set to earn more than £35 million from new commercial deals after agreeing a third partnership with a blue chip company in a matter of months. ‘Commercial growth is key to the club’s self-sustaining model and the announcement of an arrangement with UPS today follows similar tie-ups with Peloton in July and Google Pixel last month’. This growth off the pitch can tie in with the investment in the midfield on the pitch and should mean that the business model of self-funded sustainability can continue into the future.

all things keep progressing well off the pitch, then we can see more investment in the playing squad which should mean that we can once again be competing for the biggest trophies in the game. With Jurgen Klopp’s side starting the campaign so well, we look to be in a good position to return to the Champions League next season and hopefully achieve some silverware success this year too. Let’s hope that the combination of on and off field success can lead to a new era of dominance for everyone associated to the Reds.