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Spanish giants Real Madrid and Barcelona have positioned themselves as an 'end club', teams where the finished articles arrive to flourish, sides where there can simply be no higher plain to rise to after them.
Look back through the biggest European transfers down the years and the lure of Real and Barca has proved too much for many players, willing to leave a good situation to try and get adoration from the Santiago Bernabeu and Nou Camp faithful.
In their latest accounts Real showed that they broke even, posting a modest £270,000 profit.
But still the transfer rumour mill rumbles on, the latest being Real Madrid's rumoured pursuit of Liverpool talisman Mohamed Salah.
It has been a long held notion in European football that when it comes to acquiring the best talent there are two clubs who prove irresistible.
"They (Madrid and Barcelona) are more dependent on match day income than Liverpool.
Real Madrid and Barcelona, like most clubs, have been hit hard by the pandemic, with both clubs having to implement significant wage cuts on players and staff to try and mitigate the financial impact in some way.