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Reds sport new Side by Side logo on Champions League kit

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The Side by Side logo, which was unveiled during the Reds’ Champions League opener at home to AC Milan, will remain on the kit at all games throughout the 2021-22 Champions League campaign.

This is why the Side by Side logo is now prominent on the Champions League kit.

For the 2021-22 season, the partnership has set itself an ambitious target of raising £150,000 and Reds around the world can contribute to this target by purchasing the Side by Side logo to add to their kit.

Using the power of sport and play, the Side by Side programmes transform the lives of vulnerable children at home and away.

Side by Side is the ground-breaking partnership between the LFC Foundation and International children’s charity Right To Play.

However, the COVID-19 pandemic has hit vulnerable children, including those in the Side by Side programmes, especially hard.

The logo costs £5 and every penny goes towards the Side by Side partnership.
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