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Rio Ngumoha warning sent after Liverpool sensation breaks record in Newcastle win

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However, before the inevitable wave of endorsement offers and media opportunities reaches him, former wonderkid Sonny Pike has advised his family to do everything possible to protect him from opportunists and others looking to capitalise on his skill.

In the 1990s, at just 14 years old, Pike was dubbed 'the English Maradona' and had endorsement deals with big names like Paul Smith, McDonald's, and Mizuno.

His father, a builder who had no interest in football until Pike's talent was discovered, agreed upon all these deals, along with numerous media and television opportunities with shows like Blue Peter and Fantasy Football.



On the pitch, Pike had caught the attention of Ajax, who regularly flew him from his home in Enfield to Amsterdam, where he trained alongside stars like Wesley Sneijder and Rafael van der Vaart.



Pike was a child when the football world was already tipping him to become the next Diego Maradona in the 1990s.

It's also about how their families react to all the attention as well, because it's not just him.



"For me, it's more the environment and how they're looked after off the pitch

Can they get people around them to help manage the pressure, because they're going to get a lot of people around them that want to be around them just for their own benefits."