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(Credit: Getty)
Edward Bazeley
Tue 12 August 2025 19:20, UK
Sheffield United owners COH Sports may be facing an uphill battle to win over the Bramall Lane faithful.
After the consortium led by Steve Rosen and Helmy Eltoukhy bought the South Yorkshire club last December, Sheffield United lost last season’s Championship playoff final to Sunderland.
Meanwhile, the Blades were hammered 4-1 by Bristol City on Saturday, 9 August in Ruben Selles’ first game in charge.
Several Sheffield United supporters were angry when Chris Wilder was sacked, and Selles faces a big ask to win them over.
COH Sports are yet to impress at Bramall Lane (Credit: Getty)
Amid their efforts to seal a Premier League return, Sheffield United have signed Louie Barry on loan from Aston Villa.
Meanwhile, as reported by the Sheffield Star, Jefferson Caceres could leave South Yorkshire in favour of Dunfermline.
The 22-year-old is yet to make an appearance for the Blades since joining from the Peruvian league in the winter transfer window, amid the data-driven recruitment led by COH Sports.
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By parting company with the winger, the Bramall Lane club’s relatively new owners are already admitting defeat in one of the key agendas they have set.
Football Insider verdict
The Championship season is set to encounter several twists and turns, as the Bramall Lane outfit earned last term when they dropped out of the automatic promotion spots and lost in the playoffs.
OpponentDateBirmingham (A)13/08Swansea (A)16/08Millwall (H)23/08Sheffield United have a long season up ahead
But even though 45 second-tier games are remaining, Sheffield United supporters were left fuming by their side’s comprehensive defeat to Bristol City.
The Blades convincingly disposed of the West Country club in last season’s playoff semi-final, so Saturday’s result was an embarrassment for Selles, who already needs to oversee a fast upturn in form.
Sheffield United could be in for another tough afternoon at the office when they take on Championship new boys Birmingham City in the Carabao Cup on Wednesday, 13 August.
Blues proved they are a strong outfit when they held Ipswich Town, who competed in last season’s Premier League, to a 1-1 draw in their opening second-tier game.
While time is still on Selles and COH Sports’ side, the patience of supporters may not be, especially as the damning Caceres news emerges.
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