Simon Jordan has expressed his views on Liverpool's chances to secure a transfer for Newcastle forward Alexander Isak, emphasizing the strategic position Newcastle holds in negotiations. He highlighted that Liverpool are currently the stronger party but that Newcastle exert considerable control by holding the player's registration. Jordan explained that Newcastle should be bold in their approach, making Liverpool offer a significantly high bid rather than settling for what Jordan described as a "first offer," which Newcastle reportedly rejected at £110 million. Jordan compared this to a home sale, where an initial offer is rarely accepted and suggested Newcastle should leverage Isak's standing as one of the best centre-forwards in the world to demand a premium price.

He also mentioned that the narrative circulating online—that Liverpool would walk away after Newcastle's rejection—was premature. Instead, Jordan conveyed that Liverpool might only proceed with a formal bid if Newcastle signals a willingness to sell. He pointed out that the leak about Liverpool's verbal approach came from the Isak camp rather than the clubs involved, adding an extra layer of complexity to the transfer saga.

Jordan's commentary underscores a tactical stalemate where both clubs are testing each other's resolve, with Newcastle aiming to maximize Isak's value and Liverpool navigating the challenge of acquiring a high-profile striker. He insists Newcastle should press Liverpool to "go big," making Liverpool pay a premium for unsettling their player, implying that Liverpool’s interest alone is a significant bargaining chip.