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The provider is slashing the price of its flagship Sky Sports package from £33 to £19 when purchased alongside a Sky Glass smart TV.

This marks a 42% discount and is available with both the Sky Glass Air and Sky Glass Gen 2, with prices starting at £6 and £14 per month respectively.

Opting for one of these devices with a Sky Sports add-on provides access to nine Sky Sports channels including Main Event, Premier League, Football, F1, Golf and Tennis.

It comes as Sky boosts its Premier League coverage from 128 to at least 215 Premier League matches from this season, which it claims is 80% of all televised games.

It's crucial to remember that the monthly price for Sky Glass includes the TV itself and requires a Sky TV and Netflix subscription.

These start from the £15 Essential TV bundle, which offers more than 100 channels such as Sky Atlantic, as well as free Netflix and Discovery+ subscriptions.

Choosing this package with the 43" Sky Glass Air and Sky Sports results in a total monthly cost of £40, plus a £20 one-off payment.

There's also a discounted TNT Sports add-on for £20, a hefty saving from the usual £30.99 price through Discovery+ Premium.

However, customers should bear in mind that Sky Sports will revert to its regular price of £33 after the first 24 months.

Sky Glass Air launched in June as a slim and more compact version of the Sky Glass TV.

The Sky Glass deal competes with Virgin Media's Summer of Sports sale, which has seen reductions across various TV, Sky Sports and fibre broadband plans.

These now begin at £54.99, down from £65.99, for the Bigger Combo bundle + Sports, which includes more than 200 TV channels, eight of which are from Sky Sports including Main Event, Football and F1.

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One drawback of both Sky and Virgin's contracts is that bills will rise each April in line with inflation.