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‘Split opinion”- Liverpool honcho retains belief in potential new revenue stream

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Billy Hogan: Liverpool might look to explore NFT market again in near future Earlier this year in March, Liverpool FC had come out with an LFC NFT Collection.

Even with so much retaliation, Liverpool FC CEO Billy Hogan is of the belief that the scope to invest in the NFT market will come again.



As of last month, The LFC Heroes Club collection had sold only 11,000 of 171,000 pieces.



With the market exploding last year, many clubs and leagues joined the bandwagon to claim a share of the pie.



A dissatisfying launch in March earlier this year does not seem to put Hogan off the train in The NFT sector.

It received major backlash from the supporters of the club as it was a very volatile, unregulated market.

I think from our perspective, it was it was an important opportunity to try something that was new and different.” Hogan added that Crypto and blockchain are new areas the club will definitely “look to explore”.
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