(Credit: Imago)

James Murray

Wed 20 August 2025 7:00, UK

Chelsea could be about to agree a “very big” front-of-shirt sponsorship deal at Stamford Bridge. 

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The Premier League side played the majority of last season without a primary shirt sponsor and have so far failed to agree a deal for the 2025-26 campaign.

Chelsea are looking to agree a £60million deal after holding talks with various interested parties on the back of their Club World Cup victory. 

The Blues have faced front-of-shirt sponsorship issues for the best part of the past two campaigns. 

They struck a £40million-a-year deal with Infinite Athlete in September 2023, but the agreement expired last summer. 

Chelsea remain without a front-of-shirt sponsorship deal (Credit: Imago)

This article contains exclusive comment from Stefan Borson, a former financial adviser to Man City.

Chelsea announced a short-term deal in April for DAMAC to appear on the front of their shirts for the remainder of the 2024-25 campaign.

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However, there was no sponsor on display for Enzo Maresca’s side’s goalless draw against Crystal Palace on Sunday (17 August).

“But I’ll take them at their word that they’re about to sign something very big, and then there won’t be a hole and it’ll actually end up being £60million just for the front of the shirt if you take them at their word.

“They are adamant they’re about to do a very big deal, so we’ll see.” 

Chelsea’s owners are holding out for a lucrative shirt sponsor deal (Credit: Getty Images)

The ongoing sponsorship issues haven’t prevented Chelsea from spending big in the transfer market again this summer.
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