Stefan Borson: Chelsea’s owners are ready to lose £40m as sponsor stance revealed
Below is a summary of the full article. Click here for the full version or go back to LFC Live.net.
Chelsea have faced sponsorship issues over the past couple of years after failing to land a permanent deal for their front of shirt.
After holding talks with various interested parties, Chelsea are looking to agree a £60m deal.
Former Man City financial adviser Stefan Borson exclusively told Football Insider Enzo Maresca’s side will not compromise on their value, even if that costs them up to £40m in lost revenue.
MORE FOOTBALL INSIDER STORIES
Speaking exclusively to Football Insider about Chelsea’s front-of-shirt sponsorship, Borson said: “They obviously believe that the property has a value and they will not compromise on that, even if that costs them £30-40m of lost money on the table over the last two years, they’re okay with that.
“I think the sponsorship market is tough right now, and that’s borne out by a vacant training kit for Manchester United, a vacant front of shirt for Chelsea, a vacant sleeve sponsor for Chelsea, and a whole raft of the Premier League who are going to have to find new front-of-shirt sponsors when the gambling ban comes in imminently on front of shirt.
“I know what I would do, but Chelsea obviously strongly believe that shirt is worth £60m a year let’s say, and the bids are obviously not that close to £60m.”
Chelsea announced a short-term deal in April for DAMAC to appear on the front of their shirts for the remainder of the 2024-25 campaign, but it was never the intention for the partnership to be extended into this season.
Football Insider revealed on 19 September Chelsea are looking to agree a £15m-a-year deal with a new partner.