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Stefan Borson: Leeds could reach £1bn valuation after 49ers document leaked

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Speaking exclusively to Football Insider about the 49ers’ plans, Borson said: “I think it’s very realistic if they can stay in the Premier League.





“By 2030 is not a particularly aggressive plan, but it depends on how they’re going to move that revenue line.

They’re only going to move the revenue line if they’re higher in the league, potentially in one of the European competitions, and then having the knock on of the commercial deals that go with that.



“Also, with the stadium, I can’t remember what the plans are, but if you build 10,000 extra seats, then you’re going to generate another £10m a year maybe of stadium revenue. 

“But on the sort of metrics they’re talking about is, can we get revenue to £300m?

That’s in simple terms, can they get to £300m of revenue? 

“Well, what’s going to happen to the TV deal?

That could be easily worth £200m of TV money over the next five years, so then you’re going to find another £100m from commercial on matchday.