Stefan Borson: Liverpool are ‘firing on all cylinders’ as they close in on £100m+ payout
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James Murray
Mon 22 September 2025 17:00, UK
Liverpool are “firing on all cylinders” as they look set to land more than £100million from their new kit manufacturer deal with Adidas.
Liverpool agreed a multi-year deal with Adidas in October 2024 after deciding to switch suppliers from Nike at the end of last season.
Football Insider revealed in March Liverpool could earn more than £100m a year from their new deal with Adidas.
Former Man City financial adviser Stefan Borson exclusively told Football Insider Liverpool’s kit deal could be on those levels, while Manchester United’s deal with Adidas is worth £90m annually.
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Liverpool confirmed they have enjoyed a record-breaking start to their deal with Adidas in an official statement last month.
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Speaking exclusively to Football Insider about Liverpool’s deal with Adidas, Borson said: “We did see some bizarre numbers that were put out in terms of the volume of sales that were made of the new kit.