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Stefan Borson: Nottingham Forest set for '£8m' windfall after off-field deal agreed

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(Credit: Imago/Getty Images)

James Murray

Wed 13 August 2025 19:00, UK



Nottingham Forest are set to land an £8million windfall after a deal has been agreed at the City Ground. 



The Premier League side initially launched their new shirts last month without a front-of-shirt partner.



However, Forest confirmed on 5 August Bally’s Corporation’s logo will feature on the club’s front of shirts for the upcoming season.



Bally’s replaces fellow gambling firm Kaiyun Sports after it’s two-year deal at the City Ground expired this summer.



Forest’s deal with Bally’s will only last for a year as Premier League clubs have agreed a ban on front-of-shirt gambling sponsors from the start of the 2026-27 campaign. 

Elsewhere, West Ham agreed a similar deal with BoyleSports this summer, with the Irish betting firm believed to be paying around £10million. 

Speaking exclusively to Football Insider about Forest’s deal with Bally’s, Borson said: “Well, it’s late.

If you don’t have a shirt sponsor for a season, you can’t resell it, it’s gone.



“It may be that they announce it this week before the start of the season, but it seems to me it does not make sense to be entering into a shirt sponsor after the start of the season because you lose a big benefit for the advertiser of having the replica sales, and all of the sort of pre-season kind of access to the brand. 

“But it’s another gaming sponsor, which obviously we know they can’t have the season after, so they’re going to have to find some quality brands or find ways around it.” 

Nottingham Forest finished seventh in the Premier League table (Credit: Hasan Karim – Breaking Media)

In terms of a potential incoming at the City Ground, Football Insider revealed on 4 August Forest are racing to sign Douglas Luiz on loan, with West Ham and Manchester United also in the mix for the midfielder’s signature.
For more news relating to Manchester United, visit our sister site MUFC Live.

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