Stefan Borson suggests how Man United plan to fill £30m hole in their accounts
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(Credit: Imago)
James Murray
Mon 22 September 2025 21:00, UK
Manchester United are planning to fill their £30million hole in lost European broadcast revenue by finishing higher in the Premier League table this season.
Ruben Amorim’s side finished 15th last season, while they have picked up seven points from their opening five games of the new campaign.
The 20-time English champions’ broadcast revenue fell from £221.8m to £172.9m due to their lack of Champions League football, while matchday income at Old Trafford increased from £137.1m to £160.3m.
Credit: Getty Images
Former Man City financial adviser Stefan Borson exclusively told Football Insider Man United are likely aiming to finish around sixth in the Premier League this season as they look to make up for the amount they have lost from not qualifying for Europe.
Man United lost to Tottenham in the final of the Europa League last season.
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Speaking exclusively to Football Insider, Borson said: “Another interesting thing, not just in terms of what they announced for last year but the guidance they’ve given for the current season is that they guided around the same sorts of levels for this season and that they were going to effectively make up for the loss of the Europa League money on the broadcast side by finishing higher in the league.
“European football tends to be the big movement in a forecast for a club like United because there’s a big difference obviously between either not being in the competition at all or being in the competition, and the difference between going out early versus going out late.
“That can swing it £50m quite easily, and obviously they’ve got none of that this season.
They will know with a good level of certainty aside from where they’re going to finish in the Premier League what the number is going to look like for the year.
Credit: Imago
“At the moment what they’re doing is forecasting around about fifth, sixth or seventh probably in the league.
“That will give them the best part of the £30m of Europa League broadcast revenue that they’ve lost by not being in the Europa League this season, and so that will fill that gap.”
This is the first season Man United won’t be playing European football since the 2014-15 campaign.
Man United’s wage bill fell from £364.7m to £313.2m across the 2024-25 campaign.