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‘Suárez a Nacional’: How a social media campaign brought Luis Suárez back to his boyhood club

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When Luis Suárez signed with Club Nacional de Uruguay, it ended a weeks-long transfer saga that epitomized the influence that social media can have on modern football.

“Before, if you said ‘I’m Uruguayan’ to people around the world, the response would be ‘Luis Suárez!’ Now it’s Club Nacional de Fútbol, where Luis Suárez plays,” Carballo said.

Nacional is where Suárez started his playing career.

Suárez was dropped by Atlético Madrid after two seasons in which he scored 32 goals in 67 matches.

Sorry Peñarol supporters.

At 35 years old and without a team, Suárez expected a call from his boyhood club, but his phone didn’t ring — this despite openly campaigning his services as a high profile free agent.

The ESPN Argentina interview set off a snowball effect.
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