There has been another big winner in the Alexander Isak to Liverpool transfer saga

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Isak had proven Premier League experience and that was leverage, but so did Christian Benteke.

Liverpool made an opening offer to kick start negotiations, but as the relationship between Isak and Newcastle soured, both player and club became involved in attritional warfare and some distance was created between the two clubs.

But just like it wasn’t Liverpool’s issue that Newcastle hadn’t landed targets before sanctioning Isak’s move, or that the price on the label was what would have to be paid, it wasn’t Newcastle’s issue either.



Things haven’t been smooth sailing for the administration of the world’s biggest, most successful and most watched domestic football league.

From legal cases with Manchester City, to the short-lived plans for the European Super League, to the in-fighting with member clubs and dishing out of sanctions for breaching financial regulations, it has been an organisation not painted in the best light over the last five years.

But it has remained a dominant force.

While the Saudi Pro League seeks to spend for recognition and clout, and while Spain’s La Liga sees the lack of appetite for English clubs to play regular season games in the United States as a way to claw back ground, and with Italy’s Serie A far removed from its 1990s pomp and France’s Ligue 1 in financial peril, the Premier League has been growing and growing.

Domestic viewership and broadcast rights may well be challenged in the next few years in the face of increased piracy and a reluctance and ability of traditional broadcasters to go much higher, but the international market is still growing and bountiful opportunities lie ahead, from Asia to North America and beyond.

The Premier League is England’s top tier of professional football, yes, but it has become a global attraction, and its theatre and drama has been a big part of that.

The Premier League don’t want to be subject to overregulation when it comes to the new independent regulator for the game, because they are a huge media business which doesn’t want the handbrake to be pulled up on its ambitions to become even bigger.

Nobody covers Liverpool Football Club in more detail than the ECHO.

The PIF’s arrival into the Premier League has brought with it regulatory changes due to concerns by other member clubs around the potential of having an organisation that looks after more than £800bn in assets blowing the rest out of the water.

The arrival of the PIF in the Premier League was seen as a bold move to accelerate the Saudi football project.

They want to be the best.

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But the success of Liverpool in taking the club’s best asset will be seen as a sign of concession, and it has created an interesting narrative for the Premier League and shown that even the threat of the Saudi revolution in football is by no means a long-term threat to English football’s top tier.

The Premier League both wants and needs its league to be dramatic, and in the modern day in order to be compelling beyond the 90 minutes on the pitch, that needs to involve compelling storylines.

Isak, Liverpool and Newcastle have delivered that this summer, and the Premier League will see themselves as the main beneficiaries.