Transfer window winners and losers: How Liverpool, Arsenal, Man United, others fared

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Only time will tell if this truly is the greatest transfer window of all time (as some excited individuals have claimed), but it's certainly an eye-popping haul of players.

The Reds broke the British transfer record twice this summer, first to sign Florian Wirtz from Bayer Leverkusen for £100m plus a potential £16m in add-ons, then again on deadline day to sign Alexander Isak from Newcastle United for £130m.

All of this business supplements a title-winning squad that secured Mohamed Salah and Virgil van Dijk to new contracts earlier in the summer.



play2:05

Laurens: Liverpool still don't look good despite victory over Arsenal

Julien Laurens believes Liverpool still don't "look good" despite their 1-0 victory over Arsenal.

As usual, they played the exits game tremendously well too, raising over £200m in proceeds on players like Luis Díaz, Jarell Quansah, Darwin Núñez and more.

Every transfer window is an exercise in balance, and it's pretty obvious die Werkself have tipped the scales way too far here in the wrong direction.

Florian Wirtz, Jeremie Frimpong, Jonathan Tah, Amine Adli, Granit Xhaka, Lukas Hradecky, Odilon Kossounou and Piero Hincapié -- all of whom made 20 or more Bundesliga appearances in 2023-24's title win -- left the club this summer!

-- openly complained about the talent drain out of the club this summer, so it's not as if this all happened in secret.

play2:21

Were Bayer Leverkusen right to have sacked Erik ten Hag?

Gab Marcotti and Julien Laurens debate if Bayer Leverkusen were right to sack Erik ten Hag after just 60 days.

Leverkusen have been active with incomings, too -- Malik Tillman, Jarell Quansah, Loïc Badé and Eliesse Ben Seghir are all good additions -- but they've launched themselves backwards, into a rebuild and as of Sept.

It left them astonishingly short of attacking bodies, forcing them into action.

Paying €75m for Liverpool's 28-year-old winger Luis Díaz has been universally scoffed at as an overpay, but after also failing to sign Stuttgart's Nick Woltemade (who went to Newcastle), it was obvious Bayern were running out of ideas.

On deadline day, they signed Chelsea's Nicolas Jackson for a loan fee of €16.5m plus an obligation of a further €65m -- another huge commitment to a player who is good, but perhaps not great.

Aston Villaplay1:16

Why are Manchester United happy about Sancho deal?

Rob Dawson explains why Manchester United are largely satisfied with Jadon Sancho's loan move to Aston Villa, despite him having just one year remaining on his contract.

A flurry of deadline day activity brought three signings -- Victor Lindelöf on a free, Jadon Sancho on loan from Manchester United and Harvey Elliott for an eventual £35m package from Liverpool -- but it's not enough to paper over what was a frustrating and genuinely uncomfortable summer window for Aston Villa.

Operating under extreme cost-cutting measures following a settlement agreement and fine from UEFA, Villa were faced with the task of at least treading water (and of course trying to get better) while reducing their wage bill by 20-25%, or else be banned from European competition in the future.

They lost their homegrown, boyhood fan of the club Jacob Ramsey to Newcastle.

Entering deadline day, it was expected that Emiliano Martínez would leave for Manchester United, potentially creating more room to spend, but his move fell through