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Why Liverpool is wearing old Nike jersey instead of new Adidas strip against Preston

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The top brass at Adidas have been chuffed to bits when it became apparent that Liverpool was on the brink of signing Florian Wirtz.

He'll also be donning Adidas kits at club level for at least the next five years, following the announcement back in March that they would replace Nike as Liverpool's new kit sponsor.

So it was somewhat odd to see Wirtz presented in a Nike kit, brandishing a shirt he'll never sport in competitive play for the Reds.



While Adidas will undoubtedly be thrilled to see German football's brightest star at one of their newly acquired clubs, it must have been a bit of a letdown that their iconic three stripes weren't plastered all over his introduction.



Instead, he sported the swoosh of their fierce global competitors

Unfortunately, bureaucratic hurdles made the inclusion of Adidas branding unfeasible.

Liverpool's collaboration with Adidas is set to commence from August 1 2025, meaning the Reds will likely sport their previous season's Nike kits for most of the pre-season, including their profitable tour of Asia.

Traditionally, new kits have been unveiled before the club's final home match of the season

However, details of the new Adidas Liverpool kits - both home and away - will be disclosed via club and Adidas channels and will be available for purchase from August 1.



The postponed launch date is a ripple effect from the Coronavirus pandemic and the termination of Liverpool's prior kit agreement with New Balance in 2020.

With the 2019/20 Premier League season not wrapping up until 26 July, a temporary extension was agreed upon allowing New Balance to see out the season, including Liverpool's title-winning celebrations.

Now, five years later, Nike is reaping similar benefits as they maximise brand exposure and partnership right up to the end, following another Premier League title win by the Reds.

As a result, all of Liverpool's new signings to date have donned Nike training wear and kits for their medicals and unveilings.

The Reds' new signings are all still awaiting confirmation of their squad numbers

This could be partly due to waiting for outgoing transfers to see which numbers become available, but there may also be marketing considerations at play.

Liverpool and Adidas will aim to capitalise on their partnership - rumoured to be worth around £65m - when it officially commences.

And with Wirtz being the Reds' record-breaking new signing, anticipate the German to take centre stage both on and off the pitch.


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