Liverpool will wear a specially designed jersey when it takes on AC Milan in a pre-season friendly in Hong Kong this afternoon, as part of the club’s ongoing Asia Tour.

The two sides meet 20 years after their unforgettable clash in Istanbul—widely regarded as the greatest Champions League final of all time.

Ahead of the game, club legend Sir Kenny Dalglish helped unveil the Reds’ first official retail store in Hong Kong.



The extended collaboration aims to expand access to official Liverpool FC merchandise across Hong Kong and mainland China, strengthening the club’s connection with its growing Asian fanbase.

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To celebrate the Asia tour, All Star Partner has designed a unique name and number style for the players’ shirts, inspired by local culture.

Hong Kong plays a vital role in Liverpool’s success, boasting a passionate fan base of 1.2 million supporters.

It also had a TV audience of 3.9 million during the 2023-24 season, and three Official Liverpool Supporters Clubs — making the Reds the second-most-supported European football club in the region.

Liverpool will also pay tribute to Diogo Jota during the game against AC Milan.

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