and#8216;Not a huge amount of moneyand#8217; and#8211; Simon Jordan tears apart Liverpool transfer theory despite £446m spree
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talkSPORT's Simon Jordan has unpicked the sentiment that Liverpool have spent an extraordinary amount on summer transfers.
The Premier League champions ended the transfer window on Monday with a whopping £446million spent on arrivals for the new season.
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Liverpool certainly 'won the window' this summer, the pick of their signings seeing Alexander Isak join the Reds on deadline dayCredit: Getty
Liverpool broke the British transfer record with the £116.5m arrival of Florian Wirtz, and then again when Alexander Isak joined for £125m.
Their huge expenditure came amid a summer window in which the Premier League spent in excess of a record £3billion on signings.
However, former Crystal Palace owner Jordan explained why the total spent in Liverpool's mega spree shouldn't be assessed as it has been.
On White and Jordan, host Jim White read part of club legend Jamie Carragher's column for the Daily Telegraph on the Reds' window.
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Part of the column read: "'It will lead to a fundamental shift, not only in how the rest of the Premier League and Europe sees Liverpool, but how supporters perceive their own club.'"
"Will fans see Liverpool, their club, in a different guise now?" White asked Jordan, who replied: "I'm not sure.
"It's not a huge amount of money..."
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Liverpool spent an unprecedented amount in a bid to retain the titleCredit: Getty
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But Jordan believes that on the surface, their expenditure isn't that muchCredit: talkSPORT
"No, but they're spending massive fees on individual players," White insisted, but Jordan replied: "Because they didn't spend it last year.
"And the market is what the market is."
Former Liverpool star Danny Murphy intervened, and added: "You're right, but I think what he's [White] saying is in the past, Liverpool...
Chelsea were trying to suggest that [Nicolas] Jackson was worth £80m.
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Frimpong was the first big-money signing at LiverpoolCredit: Getty
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The Reds also landed Ekitike despite interest from rival clubsCredit: Getty
"And they've now got a deal done at the best part of £70m, for a player that's hardly hit the ground running inside the Premier League, besides people's perception of the fact he might be less worse than they thought he was."
White then read another part of Carragher's column and claimed he 'nails it'.
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It read: "'In the Klopp era, and even going back to when Gerard Houllier and Rafael Benitez were in charge, there was a sense that Manchester United, Chelsea and later Manchester City could buy whoever they liked, and that Liverpool had to be smarter.'"
"He's right," White said, although Jordan then explained: "But it's also because PSR governance has changed.
The season just gone, it's probably going to be exceeding £700million.
"And because the playing field's been levelled, the argument that Jurgen Klopp played was the playing field's not level, because we all know what Man City can do, they can just decide to spend on more players.
Jermaine Pennant says 'The Galatico' era has arrived at Liverpool after record £446m transfer splurge
"Well, there was an element of, 'That's not quite right what he said there', but Liverpool have simply consolidated and conflated two summer transfer windows into one, and paid some slightly higher fees than people anticipate because they've bought some of the best players.
The Allianz [Arena], with Audi, with the German car manufacturers that are left, right and centre.
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Slot has a squad stacked full of talent at the Premier League leadersCredit: Getty
"And you now look at the commercial revenues that are coming into football clubs in England, and they're beginning to become really significant.
If we said Liverpool spent £200million per season on players for the last two seasons, there wouldn't be the same.