Arne Slot ‘drives’ players’ charity work – Why Anfield looks different this Christmas

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The biggest revenue-raiser is Anfield’s annual Liverpool Legends match, and LFC Foundation CEO Matt Parish told This Is Anfield: “I think we’re pretty unique. I think it’s only us and Real Madrid that run an annual legends game that sells out regularly.” Liverpool Legends matches and Jurgen Klopp interest The nine previous legends matches at Anfield have raised over £9 million for the foundation, which benefits people across the Liverpool City Region and the world.

He’s got connections to both clubs. Jurgen’s obviously managed Mainz as well, but Borussia Dortmund and Liverpool are obviously the two clubs he’s known most for.

“I’m sure that he’ll have a keen interest.” Arne Slot ‘drives’ players’ involvement It isn’t just ex-players who get involved with the foundation; Liverpool’s first team are, in a sense, the biggest ambassadors as videos of them attending events often rack up millions of views online. “So it is reciprocal – it’s a two-way street – and we get great support from both AXA (Liverpool Men) and Melwood (Liverpool Women) to do that in the community.” Working on Merseyside and around the world While the majority of work takes place closer to home, with 58 percent of those benefitting from the foundation living in the top 20 percent of the country’s most deprived wards, the foundation also has an international reach.